Courses: writing, presentation, argumentation

Listed below are the courses I have developed: the fundamental and the advanced.

They can be summarised as unconventional. I do not care much for standard models, for dogma. What works, is highly context-dependent. What works for you, is something I can help you discover, in a playful manner.

The business of writing and public speaking can be surprisingly intimate. Therefore, your comfort zone is my starting point. You do not have to disregard your boundaries to make a leap forward. If you feel like pushing the envelope though, I am happy to assist.

I take on groups large and small, and work one-to-one as well. Online, or at a 1,5 metre distance: no problem. The beach (!) is a suitable place for presentation training, if so desired. No matter if you are a highly specialised professional or a child: you will always receive the same level of dedication from me. I am happiest working with people from all walks of life.

Combination courses are possible, of course; each session is made to suit your needs in any case. And I have a lot more tricks up my sleeve. Just ask.



Course 1: writing, awareness

You fire up the computer and start to write but… what is it you are doing? For whom, and why? When do you get stuck, and why? An essential course for beginners; new ways of seeing for advanced writers. We can work with any and all types of text: e-mails, websites, professional reports, love letters, instruction manuals…


Course 2: writing, techniques

What are the elements of a good story? How do you get your message across? How do you capture your reader’s attention, and how do you keep it? We study the story arc of twitter serials; the stylistic secrets of long reads; the structure of fairy tales and apps… If you would like to write more fluently, or learn how to play with words, then this advanced course is for you.


Course 3: presentation, awareness

What is a presentation, precisely, and why do we give them? Why do we use slides and how can we make them work for us? How do you captivate an audience – in the room, or at a distance? And if you are shy, or just don’t feel like presenting today, how do you survive? We can work with any and all types of formats and audiences: powerpoints, Ted Talks, elevator pitches, best man speeches…

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Course 4: presentation, techniques

You are no stranger to the stage. When a co-worker says goodbye, you are the one they ask to give a speech. But sometimes you see their eyes wander, or catch a stifled yawn. How does one stir an audience? You always construct the same type of talk, would you be capable of something (completely) different? In this course, you discover how to use images to fortify your argumentation. How Lady Di and Don Logan (Sexy Beast) used their body and voice as instruments of persuasion. That the song In Da Club by Fifty Cent has a classical rhetorical structure. This advanced course is for people who present a lot, or teach; who want to polish their style or try out new tools.


Course 5: digital communication

Lockdown… now what?! Video conferences leave you exhausted; misunderstandings are piling up in the office chat; you are way behind on your e-mails. If you feel like you need to catch your breath, you are not the only one. Real-life examples, both funny and painful, will open your eyes to the opportunities and pitfalls of communicating remotely. A course for everyone who wants to meet, chat and e-mail more effectively and efficiently.



Course 6: editing text

The noble art of editing is sadly underused. A well edited text convinces with ease and confidence. A text that has not been edited (properly), feels like a clumsy, grimy business card. Unfortunately, few people are formally taught this skill, in school or after. So when editing becomes inevitable at work, it often eats up a ridiculous amount of time. This course reveals the tricks of the editor’s trade: the simple cuts and the fine stitches that can rapidly improve a text. For people who regularly have to edit text, or want to take their own production to the next level.


Course 7: argumentation, in text and images

Text and images surround us. And many of those texts and images contain standpoints and arguments. This course first shows you how to recognise the argumentation, and then to structure it. We look at the texts that you consume on a daily basis: commercials, blogs, newspapers, e-mails from your most talented co-worker and your most annoying client… I track down fun and obscure stuff for you to puzzle with. To learn to read and write better; to use images more effectively in your own texts or presentations. An advanced course that provides surprising insights into communication.


Course 8: reading deeper, and more efficiently

So much to read, so little time. And so many thoughts about text that distract you. Can I skip this? Am I missing something? Why can’t I concentrate? I will show you why some texts are welcoming, while others resist your entry. How you can subdue even tough and prickly texts. And how you can quickly make choices about where you will and will not spend your precious time. This course is for people who dread reading (always or sometimes); for people who find reading too time-consuming; for people who want to read more, and deeper.


Course 9: storytelling

The word ‘storytelling’ pops up everywhere, but what does it mean, precisely? People appear to be using it to build apps, to engage their clients or voters or work force… but how does one do that? In this course, we examine what it means to tell a story. We try out different story structures and storytelling techniques, to see which ones might fit your business or practice. For everyone who wants to know what the buzz is all about. Or if you simply want to learn how to tell a story.